200 Peachtree

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200 Peachtree
200 Peachtree Building.jpg
200 Peachtree in 2020
200 Peachtree is located in Downtown Atlanta
200 Peachtree
Location within Downtown Atlanta
200 Peachtree is located in Atlanta
200 Peachtree
200 Peachtree (Atlanta)
200 Peachtree is located in Georgia (U.S. state)
200 Peachtree
200 Peachtree (Georgia (U.S. state))
200 Peachtree is located in the United States
200 Peachtree
200 Peachtree (the United States)
Alternative names180 Peachtree
Southern Exchange at 200 Peachtree
General information
StatusComplete
Architectural styleItalian Renaissance palazzo
Address200 Peachtree Street NE
Atlanta, Georgia 30303
Coordinates33°45′32″N 84°23′17″W / 33.75889°N 84.38806°W / 33.75889; -84.38806
Construction started1925
Completed1927
OpenedMarch 21, 1927
Cost$6 million
Height90 ft (27 m)
Technical details
Floor count7
Floor area523,000 sq ft (48,600 m2)[1]
Design and construction
ArchitectPhilip T. Shutze
Starrett & van Vleck
References
[2]

200 Peachtree is a mixed-use retail center in downtown Atlanta, Georgia designed by Philip T. Shutze and Starrett & van Vleck. Built in 1927 as the flagship department store for Davison's, the last department store in the building closed in 2003. The building later underwent an extensive renovation in the 2010s.

History

Davison's and Ellis Hotel in 1984

The idea for a large Davison's department store in downtown Atlanta was first put forth by Macy's soon after their acquisition of the Davison's brand in 1925. The cost for the building was estimated at $6 million. On April 25 of that year, Macy's signed a contract with Asa G. Candler, Inc. for them to build the large brick building on Peachtree Street, between Ellis Street and the Henry Grady Hotel.[3] The location had previously been the site of the Leyden House, a historic home that was demolished in 1913.[4] Atlanta-based architect Philip T. Shutze designed the building along with Starrett & van Vleck, a New York-based architecture firm that specialized in department stores.[5] The store officially opened to the public on March 21, 1927.[3] Upon its completion, it was the largest department store in the southern United States.[6] In 1948, a five-story addition was added to the rear of the store, which also provided an additional entrance on Carnegie Way.[7] In 1963, the building underwent a multimillion dollar renovation, including the construction of a 700-car parking garage adjacent to the building.[8] In 1985, the store dropped the Davison's name and was rebranded as Macy's.[6] This store, the last major department store in downtown Atlanta, closed in 2003.[9] In 2007, the Atlanta Preservation Center placed it on their list of "most endangered" historic places.[6] In 2010, the Atlanta Development Authority authorized a $12 million mezzanine loan from the New Markets Tax Credit Program to convert the building to a mixed-use retail and event venue.[9] In 2015, the site was rebranded as Southern Exchange at 200 Peachtree.[10] In 2018, several tenants filed a lawsuit against the building's owners, citing unsafe conditions and intimidation tactics used by the owners.[11]

References

  1. ^ "200 Peachtree St. NE". LoopNet. CoStar Group. Retrieved January 21, 2020.
  2. ^ 200 Peachtree at Emporis
  3. ^ a b Garrett, Franklin M. (1969). Atlanta and Environs: A Chronicle of Its People and Events, 1880s-1930s. II. University of Georgia Press. p. 813. ISBN 978-0-8203-3904-7 – via Google Books.
  4. ^ Keen, Raymond (November 10, 2013). "The Old Leyden House Columns". History Atlanta. Retrieved February 27, 2020.
  5. ^ Gournay, Isabelle (1993). Sams, Gerald W. (ed.). AIA Guide to the Architecture of Atlanta. University of Georgia Press. pp. 48–49. ISBN 978-0-8203-1450-1 – via Google Books.
  6. ^ a b c Ramos, Rachel Tobin (August 14, 2009). "New life for downtown Macy's building". The Atlanta Journal-Constitution. Cox Enterprises. Retrieved January 16, 2020.
  7. ^ Martin 1987, p. 144.
  8. ^ Martin 1987, p. 374.
  9. ^ a b "Former Macy's Space, 200 Peachtree, Moves Forward with 12 Million". AtlantaDowntown.com. July 25, 2010. Retrieved January 15, 2020.
  10. ^ "Southern Exchange at 200 Peachtree". Credit Union Business Services. October 26, 2015. Retrieved January 15, 2020.
  11. ^ Givens, LaTasha; Park, Catherine (April 5, 2018). "200 Peachtree landlord being sued by tenants for unsafe conditions, intimidation tactics". WXIA-TV. Retrieved January 15, 2020.

Bibliography

External links

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