History of American journalism
Journalism in America began as a "humble" affair and became a political force in the campaign for American independence. Following independence, the first amendment to the U.S. Constitution guaranteed freedom of the press and speech and the American press grew rapidly following the American Revolution. The press became a key support element to the country's political parties but also organized religious institutions.
During the 19th century, newspapers began to expand and appear outside eastern U.S. cities. From the 1830s onward the penny press began to play a major role in American journalism and technological advancements such as the telegraph and faster printing presses in the 1840s helped expand the press of the nation as it experienced rapid economic and demographic growth.
By 1900 major newspapers had become profitable powerhouses of advocacy, muckraking and sensationalism, along with serious, and objective news-gathering. In the early 20th century, before television, the average American read several newspapers per day. Starting in the 1920s changes in technology again morphed the nature of American journalism as radio and later, television, began to play increasingly important roles.
In the late 20th century, much of American journalism merged into big media conglomerates (principally owned by media moguls, Ted Turner and Rupert Murdoch). With the coming of digital journalism in the 21st Century, newspapers faced a business crisis as readers turned to the internet for news and advertisers followed them.
The history of American journalism began in 1690, when Benjamin Harris published the first edition of "Public Occurrences, Both Foreign and Domestic" in Boston. Harris had strong trans-Atlantic connections and intended to publish a regular weekly newspaper along the lines of those in London, but he did not get prior approval and his paper was suppressed after a single edition. The first successful newspaper, The Boston News-Letter, was launched in 1704. This time, the founder was John Campbell, the local postmaster, and his paper proclaimed that it was "published by authority."
As the colonies grew rapidly in the 18th century, newspapers appeared in port cities along the East Coast, usually started by master printers seeking a sideline. Among them was James Franklin, founder of The New England Courant (1721-1727), where he employed his younger brother, Benjamin Franklin, as a printer's apprentice. Like many other colonial newspapers, it was aligned with party interests. Ben Franklin was first published in his brother's newspaper, under the pseudonym Silence Dogood in 1722, and even his brother did not know his identity at first. Pseudonymous publishing, a common practice of that time, protected writers from retribution from government officials and others they criticized, often to the point of what today would be considered libel. The content[clarification needed] included advertising of newly landed products, and locally produced news items, usually based on commercial and political events. Editors exchanged their papers and frequently reprinted news from other cities. Essays and letters to the editor, often anonymous, provided opinions on current issues. While the religious news was thin, writers typically interpreted good news in terms of God's favor, and bad news as evidence of His wrath. The fate of criminals was often cast as cautionary tales warning of the punishment for sin.
Ben Franklin moved to Philadelphia in 1728 and took over the Pennsylvania Gazette the following year. Ben Franklin expanded his business by essentially franchising other printers in other cities, who published their own newspapers. By 1750, 14 weekly newspapers were published in the six largest colonies. The largest and most successful of these could be published up to three times per week.
The Stamp Act of 1765 taxed paper, and the burden of the tax fell on printers, who led a successful fight to repeal the tax. By the early 1770s, most newspapers supported the Patriot cause; Loyalist newspapers were often forced to shut down or move to Loyalist strongholds, especially New York City. Publishers up and down the colonies widely reprinted the pamphlets by Thomas Paine, especially "Common Sense" (1776). His Crisis essays first appeared in the newspaper press starting in December, 1776, when he warned:
- These are the times that try men's souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country, but he that stands it now deserves the love and thanks of man and woman.
When the war for independence began in 1775, 37 weekly newspapers were in operation; 20 survived the war, and 33 new ones started up. The British blockade sharply curtailed imports of paper, ink, and new equipment; causing thinner newspapers and publication delays. When the war ended in 1782, there were 35 newspapers with a combined circulation of about 40,000 copies per week, and an actual readership in the hundreds of thousands. These newspapers played a major role in defining the grievances of the colonists against the British government in the 1765-1775 era, and in supporting the American Revolution.
Every week the Maryland Gazette of Annapolis promoted the Patriot cause and also reflected informed Patriot viewpoints. From the time of the Stamp Act, publisher Jonas Green vigorously protested British actions. When he died in 1767, his widow Anne Catherine Hoof Green became the first woman to hold a top job at an American newspaper. A strong supporter of colonial rights, she published the newspapers as well as many pamphlets with the help of two sons; She died in 1775.
During the war, contributors debated disestablishment of the Anglican church in several states, use of coercion against neutrals and Loyalists, the meaning of Paine's "Common Sense", and the confiscation of Loyalist property. Much attention was devoted to the details of military campaigns, typically with an upbeat optimistic tone. Patriot editors often sharply criticized government action or inaction. In peacetime, criticism might lead to a loss of valuable printing contract, but in wartime, the government needed the newspapers. Furthermore, there were enough different state governments and political factions that editors could be protected by their friends. When Thomas Paine lost his patronage job with Congress because of a letter he published, the state government soon hired him.
First Party System
Newspapers flourished in the new republic — by 1800, there were about 234 being published — and tended to be very partisan about the form of the new federal government, which was shaped by successive Federalist or Republican presidencies. Newspapers directed much abuse toward various politicians, and the eventual duel between Alexander Hamilton and Aaron Burr was fueled by controversy in newspaper pages.
By 1796, both parties sponsored national networks of weekly newspapers, which attacked each other vehemently. The Federalist and Republican newspapers of the 1790s traded vicious barbs against their enemies.
The most heated rhetoric came in debates over the French Revolution, especially the Jacobin Terror of 1793–94 when the guillotine was used daily. Nationalism was a high priority, and the editors fostered an intellectual nationalism typified by the Federalist effort to stimulate a national literary culture through their clubs and publications in New York and Philadelphia, and Noah Webster's efforts to simplify and Americanize the language.
Penny press, telegraph, and party politics
As American cities like New York, Philadelphia, Boston, and Washington grew, so did newspapers. Larger printing presses, the telegraph, and other technological innovations allowed newspapers to print thousands of copies, boost circulation, and increase revenue. In the largest cities, some papers were politically independent. But most, especially in smaller cities, had close ties to political parties, who used them for communication and campaigning. Their editorials explained the party position on current issues, and condemned the opposition.
The first newspaper to fit the 20th century style of a newspaper was the New York Herald, founded in 1835 and published by James Gordon Bennett, Sr. It was politically independent, and became the first newspaper to have city staff covering regular beats and spot news, along with regular business and Wall Street coverage. In 1838 Bennett also organized the first foreign correspondent staff of six men in Europe and assigned domestic correspondents to key cities, including the first reporter to regularly cover Congress.
The leading partisan newspaper was the New York Tribune, which began publishing in 1841 and was edited by Horace Greeley. It was the first newspaper to gain national prominence; by 1861, it shipped thousands of copies of its daily and weekly editions to subscribers. Greeley also organized a professional news staff and embarked on frequent publishing crusades for causes he believed in. The Tribune was the first newspaper, in 1886, to use the linotype machine, invented by Ottmar Mergenthaler, which rapidly increased the speed and accuracy with which type could be set. it allowed a newspaper to publish multiple editions the same day, updating the front page with the latest business and sports news.
The New York Times, now one of the best-known newspapers in the world, was founded in 1851 by George Jones and Henry Raymond. It established the principle of balanced reporting in high-quality writing. Its prominence emerged in the 20th century.
The parties created an internal communications system designed to keep in close touch with the voters.
The critical communications system was a national network of partisan newspapers. Nearly all weekly and daily papers were party organs until the early 20th century. Thanks to the invention of high-speed presses for city papers, and free postage for rural sheets, newspapers proliferated. In 1850, the Census counted 1,630 party newspapers (with a circulation of about one per voter), and only 83 "independent" papers. The party line was behind every line of news copy, not to mention the authoritative editorials, which exposed the "stupidity" of the enemy and the "triumphs" of the party in every issue. Editors were senior party leaders and often were rewarded with lucrative postmasterships. Top publishers, such as Schuyler Colfax in 1868, Horace Greeley in 1872, Whitelaw Reid in 1892, Warren Harding in 1920 and James Cox also in 1920, were nominated on the national ticket.
Kaplan outlines the systematic methods by which newspapers expressed their partisanship. Paid advertising was unnecessary, as the party encouraged all its loyal supporters to subscribe:
- Editorials explained in detail the strengths of the party platform, and the weaknesses and fallacies of the opposition.
- As the election neared, there were lists of approved candidates.
- Party meetings, parades, and rallies were publicized ahead of time and reported in depth afterward. Excitement and enthusiasm were exaggerated, while the dispirited enemy rallies were ridiculed.
- Speeches were often transcribed in full detail, even long ones that ran thousands of words.
- Woodcut illustrations celebrated the party symbols and portray the candidates.
- Editorial cartoons ridiculed the opposition and promoted the party ticket.
- As the election neared, predictions and informal polls guaranteed victory.
- The newspapers printed filled-out ballots which party workers distributed on election day so voters could drop them directly into the boxes. Everyone could see who the person voted for.
- The first news reports the next day, often claimed victory – sometimes it was days or weeks before the editor admitted defeat.
By the time of the Civil War, many moderately sized cities had at least two newspapers, often with very different political perspectives. As the South began the task of seceding from the Union, some papers in the North recommended that the South should be allowed to secede. “The government, however, was not willing to allow 'sedition' to masquerade (in its opinion) as 'freedom of the press.'” Several newspapers were closed by government action. After the massive Union defeat at the First Battle of Bull Run, angry mobs in the North destroyed substantial property owned by remaining “successionist” newspapers. Those still in publication quickly came to support the war, both to avoid mob action and to retain their audience.
After 1900, William Randolph Hearst, Joseph Pulitzer and other big city politician-publishers discovered they could make far more profit through advertising, at so many dollars per thousand readers. By becoming non-partisan they expanded their base to include the opposition party and the fast-growing number of consumers who read the ads but were less and less interested in politics. There was less political news after 1900, apparently because citizens became more apathetic, and shared their partisan loyalties with the new professional sports teams that attracted growing audiences.
- The true statesman and the really influential editor are those who are able to control and guide parties...There is an old question as to whether a newspaper controls public opinion or public opinion controls the newspaper. This at least is true: that editor best succeeds who best interprets the prevailing and the better tendencies of public opinion, and, who, whatever his personal views concerning it, does not get himself too far out of relations to it. He will understand that a party is not an end, but a means; will use it if it leads to his end, -- will use some other if that serve better, but will never commit the folly of attempting to reach the end without the means...Of all the puerile follies that have masqueraded before High Heaven in the guise of Reform, the most childish has been the idea that the editor could vindicate his independence only by sitting on the fence and throwing stones with impartial vigor alike at friend and foe.
Newspapers expand west
As the country and its inhabitants explored and settled further west the American landscape changed. In order to supply these new pioneers of western territories with information, publishing was forced to expand past the major presses of Washington D.C. and New York. Most frontier newspapers were creations of the influx of people and wherever a new town sprang up a newspaper was sure to follow. However other times a printer was hired by a town settler to move to the location and set up a newspaper in order to legitimize the town and draw other settlers. Many of the newspapers and journals published in these Midwestern developments were weekly papers. Homesteaders would watch their cattle or farms during the week and then on their weekend journey readers would collect their papers while they did their business in town. One reason that so many newspapers were started during the conquest of the West was that homesteaders were required to publish notices of their land claims in local newspapers. Some of these papers died out after the land rushes ended, or when the railroad bypassed the town.
The rise of the wire services
The American Civil War had a profound effect on American journalism. Large newspapers hired war correspondents to cover the battlefields, with more freedom than correspondents today enjoy. These reporters used the new telegraph and expanding railways to move news reports faster to their newspapers. The cost of sending telegraphs helped create a new concise or "tight" style of writing which became the standard for journalism through the next century.
The ever-growing demand for urban newspapers to provide more news led to the organization of the first of the wire services, a cooperative between six large New York City-based newspapers led by David Hale, the publisher of the Journal of Commerce, and James Gordon Bennett, to provide coverage of Europe for all of the papers together. What became the Associated Press received the first cable transmission ever of European news through the trans-Atlantic cable in 1858.
New forms of journalism
The New York dailies continued to redefine journalism. James Bennett's Herald, for example, didn't just write about the disappearance of David Livingstone in Africa; they sent Henry Stanley to find him, which he did, in Uganda. The success of Stanley's stories prompted Bennett to hire more of what would turn out to be investigative journalists. He also was the first American publisher to bring an American newspaper to Europe by founding the Paris Herald, which was the precursor of the International Herald Tribune. Charles Anderson Dana of the New York Sun developed the idea of the human interest story and a better definition of news value, including uniqueness of a story.
William Randolph Hearst and Joseph Pulitzer both owned newspapers in the American West, and both established papers in New York City: Hearst's New York Journal in 1883 and Pulitzer's New York World in 1896. Their stated mission to defend the public interest, their circulation wars and sensational reporting spread to many other newspapers and became known as "yellow journalism." The public may have initially benefited as "muckraking" journalism exposed corruption, but its often excessively sensational coverage of a few juicy stories alienated many readers.
More generally, newspapers in large cities in the 1890s began using large-font multi-column headlines to attract passers-by to buy the paper. Previously headlines had seldom been more than one column wide, although multicolumn-width headlines were possible on the presses then in use. The change required typesetters to break with tradition and many small-town papers were reluctant to change.
The Progressive Era saw a strong middle class demand for reform, which the leading newspapers and magazines supported with editorial crusades.
During this time minority women voices flourished with a new outlet and demand for women in journalism. The diverse women generally Native American, African American, and Jewish American worked through journalism to further their political activism. Many of the women writing during this time period were a part of or formed highly influential organizations such as the NAACP, National Council of American Indians, Women's Christian temperance Union and the federation of Jewish Philanthropists. Some of these women allowed for discussions and debates through their writing or through their organizational connections. With the emergence of diverse voices an equally diverse description of women's lives became apparent as they were able to incorporate domestic fictions and non-fiction into the journals for a vast majority of Americans to see and newly be exposed to. This new multicultural narrative allowed literature to reflect the writers and become more diverse in stories and normalized reception of these domestic accounts
Building on President McKinley's effective use of the press, President Theodore Roosevelt made his White House the center of news every day, providing interviews and photo opportunities. After noticing the White House reporters huddled outside in the rain one day, he gave them their own room inside, effectively inventing the presidential press briefing. The grateful press, with unprecedented access to the White House, rewarded Roosevelt with intense favorable coverage; The nation's editorial cartoonists loved him even more. Roosevelt's main goal was to promote discussion and support for his package of Square Deal reform policies among his base in the middle-class. When the media strayed too far from his list of approved targets, he criticized them as mud flinging muckrakers.
Journalism historians pay by far the most attention to the big city newspapers, largely ignoring small-town dailies and weeklies that proliferated and dealt heavily in local news. Rural America was also served by specialized farm magazines. By 1910 most farmers subscribed to one. Their editors typically promoted efficiency in farming, With reports of new machinery, new seats, new techniques, and county and state fairs.
Exposés attracted a middle-class upscale audience during the Progressive Era, especially in 1902 – 1912. By the 1900s, such major magazines as Collier's Weekly, Munsey's Magazine and McClure's Magazine were sponsoring exposés for a national audience. The January 1903 issue of McClure's marked the beginning of muckraking journalism, while the muckrakers would get their label later. Ida M. Tarbell ("The History of Standard Oil"), Lincoln Steffens ("The Shame of Minneapolis") and Ray Stannard Baker ("The Right to Work"), simultaneously published famous works in that single issue. Claude H. Wetmore and Lincoln Steffens' previous article "Tweed Days in St. Louis", in McClure's October 1902 issue was the first muckraking article.
President Roosevelt enjoyed very close relationships with the press, which he used to keep in daily contact with his middle-class base. Before taking office, he had made a living as a writer and magazine editor. He loved talking with intellectuals, authors and writers. He drew the line, however, at expose-oriented scandal-mongering journalists who during his term set magazine subscriptions soaring with attacks on corrupt politicians, mayors, and corporations. Roosevelt himself was not a target, but his speech in 1906 coined the term "muckraker" for unscrupulous journalists making wild charges. "The liar," he said, "is no whit better than the thief, and if his mendacity takes the form of slander he may be worse than most thieves."  The muckraking style fell out of fashion after 1917, as the media pulled together to support the war effort with minimum criticism of personalities.
In the 1960s, investigative journalism came back into play with the 'Washington Post exposés of the Watergate scandal. At the local level, the alternative press movement emerged, typified by alternative weekly newspapers like The Village Voice in New York City and The Phoenix in Boston, as well as political magazines like Mother Jones and The Nation.
Betty Houchin Winfield, a specialist in political communication and mass media history, argues that 1908 represented a turning point in the professionalization of journalism, as characterized by the new journalism schools, the founding of the National Press Club, and such technological innovations as newsreels, the use of halftones to print photographs, and changes in newspaper design. Reporters wrote the stories that sold papers, but shared only a fraction of the income. The highest salaries went to New York reporters, topping out at $40 to $60 a week. Pay scales were lower in smaller cities, only $5 to $20 a week at smaller dailies. The quality of reporting increased sharply, and its reliability improved; drunkenness became less and less of a problem. Pulitzer gave Columbia University $2 million in 1912 to create a school of journalism that has retained leadership status into the 21st century. Other notable schools were founded at the University of Missouri and the Medill School Northwestern University.
Freedom of the press became well-established legal principle, although President Theodore Roosevelt tried to sue major papers for reporting corruption in the purchase of the Panama Canal rights. The federal court threw out the lawsuit, ending the only attempt by the federal government to sue newspapers for libel since the days of the Sedition Act of 1798. Roosevelt had a more positive impact on journalism -- he provided a steady stream of lively copy, making the White House the center of national reporting.
Rise of the African-American press
Rampant discrimination against African-Americans did not prevent them from founding their own daily and weekly newspapers, especially in large cities, and these flourished because of the loyalty of their readers. The first black newspaper was the Freedom's Journal, first published on March 16, 1827 by John B. Russwurm and Samuel Cornish. Abolitionist Philip Alexander Bell (1808-1886) started the Colored American in New York City in 1837, then became co-editor of The Pacific Appeal and founder of The Elevator, both significant Reconstruction Era newspapers based in San Francisco.
By the 20th century, African-American newspapers flourished in the major cities, with their publishers playing a major role in politics and business affairs, including
- Robert Sengstacke Abbott ( 1870-1940), publisher of the Chicago Defender;
- John Mitchell, Jr. (1863 – 1929), editor of the Richmond Planet and president of the National Afro-American Press Association;
- Anthony Overton (1865 – 1946), publisher of the Chicago Bee, and
- Robert Lee Vann (1879 – 1940), the publisher and editor of the Pittsburgh Courier.
As immigration rose dramatically during the last half of the 19th century, many ethnic groups sponsored newspapers in their native languages to cater to their fellow expatriates. The Germans created the largest network, but their press was largely shut down in 1917-1918. Yiddish Newspapers appeared for New York Jews. They had the effect of introducing newcomers from Eastern Europe to American culture and society. In states like Nebraska, founded on large immigrants populations, where many residents moved from Czechoslovakia, Germany and Denmark foreign-language papers provided a place for these people to make cultural and economic contributions to their new country and home. Today, Spanish language newspapers such as El Diario La Prensa (founded in 1913) exist in Hispanic strongholds, but their circulations are small.
Between the wars
Broadcast journalism began slowly in the 1920s, at a time when stations broadcast music and occasional speeches, and expanded slowly in the 1930s as radio moved to drama and entertainment. Radio exploded in importance during World War II, but after 1950 was overtaken by television news. The newsreel developed in the 1920s and flourished before the daily television news broadcasts in the 1950s doomed its usefulness.
News magazines flourished from the late 19th century on, such as Outlook and Review of Reviews. However, in 1923 Henry Luce (1898-1967) transformed the genre with Time, which became a favorite news source for the upscale middle-class. Luce, a conservative Republican, was called "the most influential private citizen in the America of his day." He launched and closely supervised a stable of magazines that transformed journalism and the reading habits of upscale Americans. Time summarized and interpreted the week's news. Life was a picture magazine of politics, culture and society that dominated American visual perceptions in the era before television. Fortune explored in depth the economy and the world of business, introducing to executives avant-garde ideas such as Keynesianism. Sports Illustrated probed beneath the surface of the game to explore the motivations and strategies of the teams and key players. Add in his radio projects and newsreels, and Luce created a multimedia corporation to rival that of Hearst and other newspaper chains. Luce, born in China to missionary parents, demonstrated a missionary zeal to make the nation worthy of dominating the world in what he called the "American Century." Luce hired outstanding journalists—some of them serious intellectuals, as well as talented editors. By the late 20th century, however, all the Luce magazines and their imitators (such as Newsweek and Look) had drastically scaled back. Newsweek ended its print edition in 2013.
21st century Internet
Following the emergence of browsers, USA Today became the first newspaper to offer an online version of its publication in 1995, though CNN launched its own site later that year. However, especially after 2000, the Internet brought "free" news and classified advertising to audiences that no longer saw a reason for subscriptions, undercutting the business model of many daily newspapers. Bankruptcy loomed across the U.S. and did hit such major papers as the Rocky Mountain News (Denver), the Chicago Tribune and the Los Angeles Times, among many others. Chapman and Nuttall[who?] find that proposed solutions, such as multiplatforms, paywalls, PR-dominated news gathering, and shrinking staffs have not resolved the challenge. The result, they argue, is that journalism today is characterized by four themes: personalization, globalization, localization, and pauperization.
Nip presents a typology of five models of audience connections: traditional journalism, public journalism, interactive journalism, participatory journalism, and citizen journalism. He identifies the higher goal of public journalism as engaging the people as citizens and helping public deliberation.
Investigative journalism declined at major daily newspapers in the 2000s, and many reporters formed their own non-profit investigative newsrooms, for example ProPublica on the national level, Texas Tribune at the state level and Voice of OC at the local level.
A 2014 study by Indiana University under The American Journalist header, a series of studies that go back to the 1970s, found that of the journalists they surveyed, significantly more identified as Democrats than Republicans (28% verse 7%). This coincided with reduced staffing at local papers and possibly their replacement by online outlets in eastern liberal cites.
Journalism historian David Nord has argued that in the 1960s and 1970s:
- "In journalism history and media history, a new generation of scholars . . . criticised traditional histories of the media for being too insular, too decontextualised, too uncritical, too captive to the needs of professional training, and too enamoured of the biographies of men and media organizations."
In 1974, James W. Carey identified the ‘Problem of Journalism History’. The field was dominated by a Whig interpretation of journalism history.
- "This views journalism history as the slow, steady expansion of freedom and knowledge from the political press to the commercial press, the setbacks into sensationalism and yellow journalism, the forward thrust into muck raking and social responsibility....the entire story is framed by those large impersonal forces buffeting the press: industrialisation, urbanisation and mass democracy.
- History of American newspapers
- History of journalism
- American Journalism Historians Association
- Media bias in the United States
- Fake news
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Penny press, telegraph and party politics
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