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Broadcast areaAtlanta metropolitan area
Frequency610 kHz (analog)
BrandingLa Bonita 610 AM
FormatSpanish / Mexican Music Programming
OwnerTeresa Esquivel
First air date
Former call signs
WLAW (1960s-1987)
WGNN (1987-1990)
Call sign meaning
W Schering Plough
Technical information
Power1,500 watts daytime
225 watts nighttime
Transmitter coordinates
33°57′11″N 83°58′16″W / 33.952972°N 83.971108°W / 33.952972; -83.971108
Translator(s)W239AY (100.1 MHz, Atlanta)
WebsiteOfficial WPLO Website

WPLO ("La Bonita 610 AM") is an Atlanta area AM broadcasting station, licensed to Grayson, Georgia, that broadcasts Spanish language music programming. It transmits at a frequency of 610 kHz with 1,500 Watts of power during the daytime and 225 Watts during nighttime using a non-directional antenna. WPLO is a Class-D AM broadcasting station according to the Federal Communications Commission. The station has applied to the Federal Communications Commission to change its licensed city to Lawrenceville, Georgia, the location of its current transmitting facility and tower.


The radio station is not to be confused with the other AM broadcasting station in the Atlanta radio market which carried the WPLO call signs from 1959 until 1987. The 610 kHz station adopted the WPLO call signs in 1990 when it switched from its previous WGNN call signs. WLAW were the original call signs of this station before switching to WGNN in 1987.

The station was branded as "RadioMex 610 Atlanta" until 2009. Late in 2009, the station changed to the "La Bonita 610 AM" branding.

AM stereo

WPLO is the Atlanta area's last remaining analog AM stereo radio station using the C-QUAM AM Stereo system.

External links

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